ABOUT US

SHULMU is an online store operated by SanTin Ventures (Sebastian Mycielski), registered in Germany, running the brand for Australian customers.

We created SHULMU because we believe that most fashion retailers aim to sell all things to all people, we have taken a different route. Our founders came to the conclusion that mastery is achieved only in case of undivided attention. Therefore we decided to specialize in leather jackets.

When we focus our lenses on one category, we are able to fixate on the details that most brands are missing. In our case, it is the grain of the hide, the weight of the lining, and the exact longevity of each piece. We do not simply want to sell you a jacket, we want to give you the final leather covering you will ever have to purchase.

The Mission

We want to introduce a new standard of technical accuracy to the Australian leather market. Our commitment is to find high quality leather and bring the precision of custom tailoring to each item. We want to produce a range of leather jackets that are the foundation of a contemporary, strong wardrobe, jackets that are meant to wear and get worn with the time, and jackets that are meant to be practical in the realities of everyday life.

What We Envision

We envision SHULMU as the ultimate authority of the leather jacket in Australia. We would like to shift the industry towards not being seasonal but towards the culture of legacy, one single piece of clothing that is used not in months but decades. We aim to create a brand in which specialized knowledge is the rule and the only real gauge of success.

Our Operations

Transparency is the foundation of our business. To ensure the best experience for our Australian community, we operate a global model designed for efficiency and trust. While we are headquartered in Düsseldorf, Germany, all orders are shipped from our warehouse in Melbourne.